jess petrella.



design & direction with a mind of equal parts.

I have always grown and nurtured the creative and analytical areas of my brain at equal pace. I’ve approached life and work with a philosophy that the best outcome is defined by well-rounded thinking and decision making. Design asks to be logical in the same way that strategy is made better by a creative approach. In this sense, each project is multidimensional and demands to be produced as such.

 

I’ve spent over a decade as a designer and director, but my creative origin began early in life, when I first met the computer →